Google is a skepticism machine. Its primary goal is to protect users from businesses that are closed, moved, or fraudulent. To do this, the algorithm acts like a private investigator, scanning the web to verify you exist.

This is where most businesses fail. They suffer from "Digital Dissonance."

The Detective Analogy
If a bank loan officer sees your address listed as "123 Main St" on your ID, but "456 Oak Ave" on your bank statement, they deny the loan. Google works the same way. If it finds conflicting data about your business (wrong hours, old addresses, disconnected phones) across the web, it flags you as "High Risk."

The Trust Score
Inconsistent data ("Dirty Data") destroys your "Trust Score." Google will always rank a competitor with a "cleaner" digital footprint above you, even if your service is better. The problem is that your data is spread across hundreds of directories you can’t control manually.

P.S.
Cleaning up your digital footprint is a meticulous process that Chad handles on the backend. In the meantime, you need to diversify your traffic sources so you aren't held hostage by Google's skepticism. Grab our Free Meta Guide (Facebook & Instagram) to learn how to build brand trust and generate leads on social platforms where you control the data.

~Chad