Marketing Agency
Marketing Agency
Why Your "Set It and Forget It" Profile Failed
Written By Chad Van der Walt
Marketing Agency
Why Your "Set It and Forget It" Profile Failed
Written By Chad Van der Walt
There is a prevalent myth in local business marketing that once you verify your Google Business Profile, the job is done. You upload a logo, set your hours, and wait for the phone to ring.
When it doesn't ring, business owners blame the market. But the market isn't the problem; your "Digital Pulse" is.
Algorithmic Freshness
Google’s algorithm is designed to prioritize active, living businesses. It fears sending a user to a location that might be permanently closed or seasonally dormant. To determine if a business is alive, it looks for "Algorithmic Freshness."
A profile that hasn't been touched in six months looks like a ghost town to the Google bot. It signals neglect.
The "Pulse" Check
To rank in the Top 3, your profile requires a constant stream of data points. This includes geo-relevant photos, regular updates, Q&A interactions, and service modifications. If you are not feeding the machine, the machine assumes you are no longer relevant. It will prioritize a competitor who is actively signaling that they are open for business today.
P.S.
maintaining this "Digital Pulse" requires a consistent strategy that most business owners simply don't have time for. That is where Chad comes in. While we manage the ecosystem to prove your relevance to Google, you can force traffic to your site immediately using paid search. Download our Free Google Ads Guide to keep your leads flowing while we wake up your organic profile.
~Chad
There is a prevalent myth in local business marketing that once you verify your Google Business Profile, the job is done. You upload a logo, set your hours, and wait for the phone to ring.
When it doesn't ring, business owners blame the market. But the market isn't the problem; your "Digital Pulse" is.
Algorithmic Freshness
Google’s algorithm is designed to prioritize active, living businesses. It fears sending a user to a location that might be permanently closed or seasonally dormant. To determine if a business is alive, it looks for "Algorithmic Freshness."
A profile that hasn't been touched in six months looks like a ghost town to the Google bot. It signals neglect.
The "Pulse" Check
To rank in the Top 3, your profile requires a constant stream of data points. This includes geo-relevant photos, regular updates, Q&A interactions, and service modifications. If you are not feeding the machine, the machine assumes you are no longer relevant. It will prioritize a competitor who is actively signaling that they are open for business today.
P.S.
maintaining this "Digital Pulse" requires a consistent strategy that most business owners simply don't have time for. That is where Chad comes in. While we manage the ecosystem to prove your relevance to Google, you can force traffic to your site immediately using paid search. Download our Free Google Ads Guide to keep your leads flowing while we wake up your organic profile.
~Chad
FAQs
FAQs
Answers to Your Most Common Questions
Everything you need to know about getting started, using the platform, and unlocking its full potential.
What exactly are you going to do for my business?
We are going to build a website that converts, get visitors to see it and make sure that the people that actually reach out to you are being screened first before they reach your inbox.
What exactly are you going to do for my business?
We are going to build a website that converts, get visitors to see it and make sure that the people that actually reach out to you are being screened first before they reach your inbox.
How long does it take to start seeing results?
The paid trial is designed to give you enough results to make an informed decision whether you want to continue after the initial agreed upon period.
How long does it take to start seeing results?
The paid trial is designed to give you enough results to make an informed decision whether you want to continue after the initial agreed upon period.
How much is this going to cost me upfront?
The paid trial costs $500 USD one-time upfront. No commitment, no retainers, no 12 month contract. You actively have to tell us that you want to continue a week before the trial ends so that we can offer you a retainer model, which you can still cancel on a monthly basis.
How much is this going to cost me upfront?
The paid trial costs $500 USD one-time upfront. No commitment, no retainers, no 12 month contract. You actively have to tell us that you want to continue a week before the trial ends so that we can offer you a retainer model, which you can still cancel on a monthly basis.
How do I know I'll get my money back if it doesn't work?
This is a registered company. You are working with professionals that are not really too interested in getting banned by payment processors. So when you need or want a refund, you just let us know and we’ll scoot the money back over to you.
How do I know I'll get my money back if it doesn't work?
This is a registered company. You are working with professionals that are not really too interested in getting banned by payment processors. So when you need or want a refund, you just let us know and we’ll scoot the money back over to you.
How much of my time is this going to require?
Barely anything. You just do what you do best: turn phone calls into customers.
How much of my time is this going to require?
Barely anything. You just do what you do best: turn phone calls into customers.
Do I need to learn how to do any of this technical stuff?
No you absolutely don’t have to do ANYTHING technical. This is why we have a team of trained professionals so you don’t need to lift a finger.
Do I need to learn how to do any of this technical stuff?
No you absolutely don’t have to do ANYTHING technical. This is why we have a team of trained professionals so you don’t need to lift a finger.
What if this doesn't work for my type of business?
We make sure that we can deliver these results for your exact business because we have zero interest in refunding clients and making a bad name for ourselves. So you’re in good hands as soon as we offer you the paid trial.
What if this doesn't work for my type of business?
We make sure that we can deliver these results for your exact business because we have zero interest in refunding clients and making a bad name for ourselves. So you’re in good hands as soon as we offer you the paid trial.
How long am I locked into this contract?
It’s best to fill out the form so we know you’re interested. Once you do, we’ll send you some of our best materials that give you a clear picture of what it’s like to work with us.
How long am I locked into this contract?
It’s best to fill out the form so we know you’re interested. Once you do, we’ll send you some of our best materials that give you a clear picture of what it’s like to work with us.
What happens if I want to cancel?
Contact us directly, and we’ll make sure it’s taken care of the same day.
What happens if I want to cancel?
Contact us directly, and we’ll make sure it’s taken care of the same day.
Can I think about it and get back to you?
Best to fill out the form so we even know that you are interested and in the best case we’ll send you some of our best materials that will show you how it is like to work with us.
Can I think about it and get back to you?
Best to fill out the form so we even know that you are interested and in the best case we’ll send you some of our best materials that will show you how it is like to work with us.
Should I talk to my spouse/business partner first?
Come on now, just fill out the form.
Should I talk to my spouse/business partner first?
Come on now, just fill out the form.
FAQs
Answers to Your Most Common Questions
Everything you need to know about getting started, using the platform, and unlocking its full potential.
What exactly are you going to do for my business?
We are going to build a website that converts, get visitors to see it and make sure that the people that actually reach out to you are being screened first before they reach your inbox.
How long does it take to start seeing results?
The paid trial is designed to give you enough results to make an informed decision whether you want to continue after the initial agreed upon period.
How much is this going to cost me upfront?
The paid trial costs $500 USD one-time upfront. No commitment, no retainers, no 12 month contract. You actively have to tell us that you want to continue a week before the trial ends so that we can offer you a retainer model, which you can still cancel on a monthly basis.
How do I know I'll get my money back if it doesn't work?
This is a registered company. You are working with professionals that are not really too interested in getting banned by payment processors. So when you need or want a refund, you just let us know and we’ll scoot the money back over to you.
How much of my time is this going to require?
Barely anything. You just do what you do best: turn phone calls into customers.
Do I need to learn how to do any of this technical stuff?
No you absolutely don’t have to do ANYTHING technical. This is why we have a team of trained professionals so you don’t need to lift a finger.
What if this doesn't work for my type of business?
We make sure that we can deliver these results for your exact business because we have zero interest in refunding clients and making a bad name for ourselves. So you’re in good hands as soon as we offer you the paid trial.
How long am I locked into this contract?
It’s best to fill out the form so we know you’re interested. Once you do, we’ll send you some of our best materials that give you a clear picture of what it’s like to work with us.
What happens if I want to cancel?
Contact us directly, and we’ll make sure it’s taken care of the same day.
Can I think about it and get back to you?
Best to fill out the form so we even know that you are interested and in the best case we’ll send you some of our best materials that will show you how it is like to work with us.
Should I talk to my spouse/business partner first?
Come on now, just fill out the form.
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